What is the under-reported value of open rates? 4 Replies

Hi all, Given the introduction of image suppression and viewing of emails on hand held devices, what is the percentage volume of open rates that are going unrecorded? That is, what percentage of ...

Tagged: stanrd, metrics, industry, suppression, rates

Started by Louise Paton in Analytics & Metrics. Last reply by Joeran 4 hours ago.

Reviving AOL reputation 1 Reply

Dear EMC'ers I wanted to hear opinions/experiences from the community out here : I just finished up a consultancy project in which I needed to optimize MTA infrastructure. This customer had never...

Tagged: reputation, bulk, delivery, AOL

Started by Teneo in Deliverability & Rendering. Last reply by Joeran 4 hours ago.

Dear Producers 1 Reply

Tagged: Reporters, Press, Directors, News, Television

Started by Doris Anne Beaulieu in Email Industry. Last reply by Tim 20 hours ago.

Header | Footer | Both? 12 Replies

Question for the peoples ... when setting up a sponsored/branded/3rd party email campaign, is it best for the Publisher to have a Header, a Footer, or Both? I've also thought that you should have @...

Tagged: creative, footer, header, design, email

Started by streske18 in Design & Coding. Last reply by DJ Waldow 1 day ago.

New Members: Please Introduce Yourselves Here! 386 Replies

Matt, DJ and I would like to invite all our members to introduce themselves in this thread. Tell us a bit about yourself and what you hope to learn/contribute to the Club. Do not make this a promot...

Started by Tamara Gielen in About this club. Last reply by jeany Nov 18.

Subject line length 15 Replies

I never heard this before, but someone told me that having a long subject line counts against you for your spam score. Is this correct?

Started by Misty in Deliverability & Rendering. Last reply by Sundeep Kapur Nov 18.

Respected Market Research Reports? 1 Reply

What are some of the most respected market research reports or publications for the email marketing industry? Primarily U.S. based.

Tagged: research

Started by Bob Lancaster in Email Industry. Last reply by Tim Nov 17.

How much Virtual Reality should you present? 1 Reply

Social media sites are a great way to engage, but if you offer too much virtual reality - will more people actually visit your venue. This is a tough challenge for people in the gaming business - c...

Tagged: media, social

Started by Sundeep Kapur in Social Media. Last reply by Tim Nov 16.

Help, help, help! Copy and paste images in Outlook vs. HTML emails 6 Replies

How do I convince my supervisor that the HTML emails we have been sending are the right way to email market. He doesn't like that the images are turned off when recipients open the email until they...

Started by Julianna Watkins in Analytics & Metrics. Last reply by Julianna Watkins Nov 16.

Resources for Email Marketing in the EU and Japan 5 Replies

Hey Folks, I have been asked to get some documentation on email marketing in the EU and in Japan and was wondering if I can tap into your knowledge about any sites, documents, reports whatever tha...

Started by Andrew Kordek in Email Industry. Last reply by Rene Kulka Nov 16.