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Benchmarking Data 2 Replies

I'm looking for average open rates, click through rates etc. for thehealthcare publishing industry. Does anyone know where I can find this information?Continue

Tags: metrics, benchmarking

Started by Anna S in Analytics & Metrics. Last reply by Anna S 21 hours ago.

Umlaut and other character entities in HTML email 6 Replies

I've been tasked with creating an HTML email for our company to distribute in the German market. For the special characters - namely, the umlaut, can I use the ü code with reliable support in email clients? Thanks in advance!Continue

Tags: umlaut, characters, special

Started by Debbie Gray in Design & Coding. Last reply by Debbie Gray yesterday.

Capturing email addresses in retail stores 3 Replies

Hi everyoneI'm working with some clients on helping them to improve the rate of email capture at POS in stores, which in my experience is an area where many retailers fall short of the mark and miss a big opportunity. Just wondering if anyone can…Continue

Started by Nick Whiteacre in List Management & Acquisition. Last reply by Brady Roberts on Monday.

Collapsing an aligned image in Outlook 2007 2 Replies

Ok, this is quite a specific issue but I thought I would put it up here in case anyone had encountered a similar issue or had a work around.I am wanting to send an email that has an image right aligned and collapses when images are turned…Continue

Started by Joe Jackson in Deliverability & Rendering. Last reply by Stephen Holmes on Monday.

Typo in email campaign 10 Replies

We made the big boo boo last night.  We sent a campaign to several million subscribers with a typo in the subject line.  Stupid error.  Should have read "lightning" and we wrote "lightening".  Blurg.  Curious how you folks have handled it when…Continue

Started by Winston Bowden in Creative Review. Last reply by Rene Kulka May 16.

Can I set up a dedicated server and email marketing software to send my own emails? 8 Replies

I am new to trying to marketing through email in a larger volume.  I understand I can set up my own dedicated server with email marketing software and IPs to send my own emails out.  I would like to do this for two reasons.  One is it gives me…Continue

Started by Greg Hughes in Newbie questions. Last reply by Mark Sullivan May 16.

any recommendation on a shelf product of a full integrated solution for our Email marketing process? 6 Replies

hi,im looking for a full integrated solution that will help us with all the email marketing process without having to expose our data.meaning we need the whole solution of UI, with segmentation and list creation capabilities (integrated with DB),…Continue

Started by Dotan vulfson in Analytics & Metrics. Last reply by Tim May 15.

Hotmail's Smartscreen 12 Replies

Hello Everybody,I'm Guillaume from Sarbacane, a french ESP. I was making some tests sending messages to hotmail. Currently, with different freemium solutions, when i send a html test campaign, they are always blocked by smartscreen.Inside a yellow…Continue

Started by Guillaume Fleureau in Deliverability & Rendering. Last reply by Rene Kulka May 14.

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Blog Posts

Email Marketing like the Avengers

Posted by Kam Wa Tang on May 3, 2012 at 9:00am

How much are invalid emails costing you?

Posted by Mike Flaum on March 30, 2012 at 10:00pm

A goldmine for Christmas - Inactive Subscribers

Posted by Bogdan Nedelcov on December 15, 2011 at 10:30am

Email planning and strategies

Posted by Rakesh Makwana on March 7, 2011 at 12:31pm

Are dedicated IPs worth the risk?

Posted by Steve Henderson on February 23, 2011 at 11:54am — 1 Comment

Reducing the risks when using third-party data

Posted by Steve Henderson on February 17, 2011 at 4:31pm — 1 Comment

Email Is NOT Dead!

Posted by Peter Bordes on February 8, 2011 at 7:42pm

How to Send One Billion Messages Per Month

Posted by Mike Hillyer on October 8, 2010 at 12:00am

Turning Negative Feedback into Positive Marketing

Posted by Lindsay McMurdo on September 15, 2010 at 11:02pm

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