Deliverability with Yahoo! and Gmail 8 Replies

Hi, I've seen a steady decline in success with getting my emails to Yahoo! Mail and Gmail users. The deliverability rates for Yahoo! Mail and Gmail are a steady 12.5 - 17.5% lower than other ESPs....

Tagged: Deliverability, Gmail, Mail, Yahoo!

Started by Shmuel Herschberg in Deliverability & Rendering. Last reply by jared Kimball 1 day ago.

Designing for men or women 7 Replies

Hey everybody, I was wondering if anybody has experience designing their e-mail segmented on gender? Any examples or results?

Started by Jordie van Rijn in Analytics & Metrics. Last reply by Jake Holman 1 day ago.

New Members: Please Introduce Yourselves Here! 377 Replies

Matt, DJ and I would like to invite all our members to introduce themselves in this thread. Tell us a bit about yourself and what you hope to learn/contribute to the Club. Do not make this a promot...

Started by Tamara Gielen in About this club. Last reply by Bob Lancaster Nov 5.

Abuse reporting taken "too seriously" 19 Replies

Experienced a rather "funny" thing today ... For some weeks now I've been receiving large amounts of spam emails send through one of the ESP's in our area. They originated from different accounts,...

Tagged: esp, blocklist, abuse

Started by Teneo in Email Service Providers. Last reply by Amran Junid Nov 4.

Thoughts on a new approach to video in email 8 Replies

Hey guys, I've spent some time the last few looking into using HTML5 (the new version of HTML and XHTML) in email. One of the more interesting new technologies was the tag, which provides a new, p...

Tagged: html5, video, html

Started by Dave Greiner in Deliverability & Rendering. Last reply by Amran Junid Nov 4.

Bought list - advice on how to use 62 Replies

Hi everyone - I know this subject is going to raise alarms and I know in general everyone tends to be again purchasing lists outright. But, in the example I present to you today, the purchase is al...

Tagged: purchase, bought, lists

Started by elisabeth in List Management & Acquisition. Last reply by Amran Junid Nov 4.

Emails for Vertical Industries 9 Replies

Hi-- I have two clients that are interested in Email Marketing with us. They are verticals with certain nuances that need to be understood: Auto insurance and Wine. Could anyone provide a good res...

Started by Jennifer Favata in Strategy. Last reply by Jennifer Favata Nov 3.

Comparison between two ESPS 8 Replies

Hello there, I work for a company that sends about 8 million emails per month. We currently work with two ESPs, and see a whole different performance from each. Provider 1: This is a local provid...

Tagged: comparison, block, spam, Deliverability

Started by Ran Eyal in Deliverability & Rendering. Last reply by Laura Atkins Nov 3.

Anyone have any experience with donation offers? 1 Reply

I don't know the name for this, but I have a client who wants to donate a $10 for each order processed from the email. Has anyone split tested an offer like this against a gift card to the buyer fo...

Started by Mitch Tarr in Strategy. Last reply by Tim Nov 2.

Best practices surrounding trigger email marketing 3 Replies

I work for a large company (over 5k products) that conducts alot of email programs. As part of our email strategy, we want to implement trigger email campaigns based upon web site visitors behavior...

Tagged: campaigns, trigger, email

Started by Sherri Gillespie in Strategy. Last reply by Alex Timlin Nov 2.